Consumer Behavior

The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

Author: Khalid Aljuraisy

Reveiwers: Muhammad AbdulRaoof

Publisher: http://www.alukah.net - Al Alukah Website

Source: http://www.islamhouse.com/p/345081

Download:

The Choice: Islam and Christianity

The Choice - Islam and Christianity: Two Volumes, By Ahmed Deedat, An excellent book discussing Islam and Christianity in the light of Holy Quran and the Sunnah.

Author: Ahmed Deedat

Source: http://www.islamhouse.com/p/89151

Download:

Islam Its Foundations and Concepts

The author said in the introduction, “I write this book to invite people to the religion of Allaah … I briefly explained herein the story of the creation of the Universe, the creation of man and how he was favoured by sending Messengers to him and situation of past religions. I afterwards made an introduction to Islaam as per its meaning and pillars. So, whoever is looking for guidance will find its evidences therein, whoever is looking for salvation may find that I have explained the way to it in this book, whoever desires to follow the track of the Prophets, Messengers and righteous people will find their path herein while those who turn away from their way only befools themselves and take to the straying path. It is a matter of fact that adherents of each religion call others to it and believe that truth only abide in their religion … Thousands of those who embraced Islaam have testified that they did not know real life until after they embraced Islaam and that they did never tasted happiness except under the shade of Islaam. Since it is a fact that every human being looks for happiness, peace of mind and truth, I prepare this work to help them achieve that. I pray that Allaah makes this work purely for His sake and let it be well-accepted and make it one of those righteous deeds that will benefit its doer in this world and the next.”

Author: Muhammad ibn Abdullah as-Saheem

Translators: AbdulRafe Adyoyl Emam

Publisher: A website Islamic Library www.islamicbook.ws

Source: http://www.islamhouse.com/p/255758

Download:

Jawame Duaa

What are the Conditions of Du'aa? Merits of Supplications? Manners of Making Du'aa? Mistakes in Du'aa? Why invocations not Answered? This series answer those questions and other topics.

Author: Khalid Aljuraisy

Reveiwers: Muhammad AbdulRaoof

Publisher: http://www.alukah.net - Al Alukah Website

Source: http://www.islamhouse.com/p/345083

Download:

My Great Love for Jesus Led Me to Islam

-

Author: Saimon Al-Fareedu Karaballow

Source: http://www.islamhouse.com/p/231680

Download:

Nukhbat al-Fikr (the top of thinking in the classification of hadith)

The science of hadith is one of the most honourable and important sciences as we know through it the truthfulness of what was narrated to messenger of Allah peace be upon him whether it is authentic or weak.It's importance and honorability are due the honorability and importance of it's target which is the sunnah of the messenger peace be upon him , the second source of the islamic legislation, the words of who doesn't pronounce any word out of prejudice, it is nothing except a revelation revealed. And from the most collective and summarized written texts of this field is The Text Of Nukabat Al Fakar In Mostalah Ahal Al Athar (the top of thinking in the classification of hadith) by the Hafiz Ahmed Ibn Ali Ibn Hajar Al Askalany Al Shafi may the mercy of Allah be upon him.And this is the reading of the text.

Author: Ibn Hajar Al-Asqalani

Source: http://www.islamhouse.com/p/291282

Download: